profiles of target markets

You have:

  • A desire to enter a new market/geography
  • An approach to the market/target list you want to validate or prioritise
  • A need to see if there are any emerging trends and which organisations are leading those trends

You get:

  • Market sub-segments: the priority market segments mostly likely to buy your services
  • Target organisations: the focus organisations within each segment likely to buy your services
  • Target organisation specifics, including:
    • Nature of the organisation
    • History
    • Locations (by geography)
    • Rationale of its priority
    • No of employees
    • Key decision makers for your services
    • Any contact information

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