profiles of target markets
You have:
- A desire to enter a new market/geography
- An approach to the market/target list you want to validate or prioritise
- A need to see if there are any emerging trends and which organisations are leading those trends
You get:
- Market sub-segments: the priority market segments mostly likely to buy your services
- Target organisations: the focus organisations within each segment likely to buy your services
- Target organisation specifics, including:
- Nature of the organisation
- History
- Locations (by geography)
- Rationale of its priority
- No of employees
- Key decision makers for your services
- Any contact information
freshthinking
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fresheye
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