profiles of target markets

You have:

• A desire to enter a new market/geography
• An approach to the market/target list you want to validate or prioritise
• A need to see if there are any emerging trends and which organisations are leading those trends

You get:

• Market sub-segments: the priority market segments mostly likely to buy your services
• Target organisations: the focus organisations within each segment likely to buy your services
• Target organisation specifics, including:
  • Nature of the organisation
  • History
  • Locations (by geography)
  • Rationale of its priority
  • No of employees
  • Key decision makers for your services
  • Any contact information

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