profiles of individuals
You have:
- A new focus account for growth where the decision maker is known and there isn’t already a relationship
- Changes in the client decision makers, disrupting your plans
- A new sales lead needing to better understand a specific key contact
- A big bid which is too important to lose
You get:
- Job history, recognised skills, reputation through their career, reasons for leaving or joining organisations, promotion history and elements of their current role that they enjoy or may be struggling in
- Personal background: Age, home, immediate family, personal hobbies and pastimes, holidays, outside interests or businesses, social media habits
- Personality and communication preferences: Direct evidence or inferences of personality traits, personal values, ethics, drivers. Where possible we estimate Myers Briggs preferences – which helps with knowing how they take on and process data – and NLP – which gives you the language patterns most likely to resonate with them in communication
- Things to consider when approaching the individual: Contact strategy, ideas of specific events to meet them at, do’s and don’ts in your engagements with the individual
- Current contact details: Business and personal (where available)
freshthinking
82% of business customers would pay more for a great experience. (Salesforce Survey, 2019)
fresheye
Electric Works
Sheffield Digital Campus
Sheffield
S1 2BJ