profiles of competitors
You have:
- Slowing growth rates within accounts or you are defending market share
- Increasing numbers of lost bids in key regions
- Talent going to competitors
- More competition causing you to think differently about your response
You get:
- Details on the competitor: strategy, plans, big bets, known issues, compelling events, fiscals, culture
- Key people: what they are saying about the organisation and other views held including a sense of churn
- Customers/Analysts/Press: what they are saying, good, bad and perspectives on plans and future
- How to respond: messages that can be used in sales; marketing and bids
- Characteristics of the competitor offering, including:
- Geographic coverage including vertical
- Go to market approach and commercials
- Key messages
- Customer service
freshthinking
82% of business customers would pay more for a great experience. (Salesforce Survey, 2019)
fresheye
Electric Works
Sheffield Digital Campus
Sheffield
S1 2BJ