aligning marketing and sales
All the successful ABM programmes we’ve supported have aligned their sales and marketing approaches so that customers receive a consistent experience.
They tell us our insight profiles are critical to achieving this.
We’re not set up to give us the insights we need
We need insights that support our marketing and sales teams
Sales are always asking me for tactical activity. If we had a holistic view we could plan better programmes
Marketing need to work with us on things that really matter to our client. General campaigns don’t help