Integrated marketing


"Seamless delivery for our portfolio areas"
Insight Through to SalesPartner marketing servicesIntegrated marketingGlobal Ways of Working

Why?


We understand that in the modern world it’s difficult to give your audience a consistent experience across the various platforms we use to communicate with our clients.  That’s why our customers come to us for integrated marketing. We create effective and memorable programmes that resonate with your clients throughout the buyer’s journey.

Our integrated marketing brings together all our portfolio areas, making sure everything we deliver works. From strategy right through to seamless delivery.

The benefits

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Deliver a consistent and better communication experience for your audience

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Create engaging content you’ll get maximum traction with your audience with, wherever they are on their buyer’s journey

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Build effective and informative campaigns from strong overarching messaging that works.

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Hit the right customers at the right time, using topical, timely and relevant insights

How


We pride ourselves on the three key elements that make up our integrated marketing programme:

We develop effective messaging

We develop effective messaging

We help you to create a value proposition for your offer. We work collaboratively with you to uncover the key messages that make your business stand out. And we pin-point who the target customer is as well as the problems they’re currently facing before we align this with the benefits that your offer can bring. This process supports the creation of valuable and targeted marketing messages that remain consistent no matter what marketing deliverable they’re used for.

We become part of your team

We become part of your team

At fresheye we believe in becoming part of your team. Our aim is to truly understand your business and its needs. We make sure the projects we run for you are always in line with your overall goals and objectives and we’ll regularly check back here with you as we know how quickly things change.

Many of our clients view us as trusted advisors who’re there to support throughout all phases of strategy and delivery. We pride ourselves on transferring our knowledge of the big picture into creating successful tactical plans.

We only take on what we're great at

We only take on what we’re great at

We only take on projects where we know we can add value and really contribute to your business outputs. We make sure that we nail it for you every time.

Our end-to-end way of working means we can manage the whole process for you, whilst offering advice and support along the way. So that’s a weight off your mind.

What


We advise all our clients on which tactical approach best aligns with their overall strategy. We never create the tactical elements without looking at the bigger picture, so you know our advice on the best approach will match your business's goals.

Campaigns using stratecution
Campaigns using stratecution

Whatever your campaign is we'll always create a solid messaging template. We will make sure any tactical deliverables have goals and objectives that work towards the higher strategic business aims.

Animations
Animations

We're flexible in our approach to animations and enjoy offering a creative solution that fits within your budget and maintains a unified feel with your other campaign collateral. We offer a range of animation styles so you can choose an appropriate one for propelling your messaging into the client's minds - consistently.

Insight research and targeted campaigns
Insight research and targeted campaigns

You may need to gather insights into your target industry, specific companies or individuals to support the sales effort.

Digital applications
Digital applications

We believe that digital applications can change the face of your business so we create purpose built online tools that improve the way your business operates. These applications increase efficiency and are intuitive so your sales and marketing teams are better equipped and have more time to sell more and do more.

 

Client stories