Who was the client?
Outsourcery are one of the UK's leading providers of cloud-based IT and business communication solutions. They're also experts in delivering cloud services to smartphones and tablets.
Why does this help them to sell more or do more?
This campaign helped Outsourcery to connect with their customers in a new way. The messaging was so successful that the posters were rolled out to other major train stations in the UK and extended for another 12 months. In practical terms:
- It generated new leads
- It caught the attention of financiers looking for new investment opportunities. That's the power of targeting at the right time
What did they want?
To raise awareness and generate new sales as part of their above the line campaign plan for their latest cloud offers – they wanted something attention grabbing.
What did we do to help them sell more and do more?
We developed a campaign to position Outsourcery as 'The Cloud Experts'. Using taxi rank poster sites at London’s Euston station, we displayed creative, factual posters to target business commuters, generating interest from customers, competitors and financiers.